Posts tagged #TheBusinessOfMusic
The First Tool Musicians Can Use To Find People Who Give A S***

In a world full of so many people, it’s highly unlikely you care about me or what I have to say. 

So what makes you think anyone cares about you, or what you have to say?

Don’t walk off the nearest cliff yet though, because… it doesn’t matter.

Still reading? 

Welcome. 

Make yourself at home. 

You only have to matter to a small group of people.

In my last blog ‘The Last Of The Superstar Musicians & Whats In Your Fridge’ I wrote about the end of the superstar era and the new opportunity that is staring us in the face every day.

Today, I‘ll address the specific thing you must accept to enable you to get down to it and stop with your reasons why it’s not what you'd hoped… blah blah excuses.

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The Last Of The Superstar Musicians & What’s In Your Freezer.

Do you agree with the following?

'From the perspective of album sales and tickets sold, its safe to say… We will never see another U2, another Bowie, another Michael Jackson, another Beatles'.

Not because there isn’t the talent there. It’s just that for a long time, record labels haven't invested time and money in: 

  1. Developing artists
  2. Mass marketing.

Investing in prime time TV ads gives little return these days because most of us don’t tune in the way we used to. The only exception perhaps being, major sporting or political events.

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