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More money in less time is the dream, but most people just don't know where to start.
If you're a freelancer looking to move away from working every hour to keep up with demand, you will burn out.
In this video I'll show you a simple way to move smoothly from gigging freelancer to business owner.
How many times do you read something and then close a window?
How many times do you read a Facebook status and ignore it?
How many times do you look at an email and say, 'I'll respond later'?
We’ve known for a long time, how easy it is to make and release music online. But how do you build a fanbase, so people notice you and buy your music?
Even better, become fans, come and see you on stage, support you and ultimately... help you pay the bills.
We learn how to walk before learning where to walk, how to talk before we understand how to choose our words.
As musicians, we learned how to play before what to play.It took a while for me to understand the value of silence in music. As we grow, we become acutely aware that ‘less is more’ and leaving space for others to be heard is crucial.
So why do we often forget this when...
If you’re like 99% of professional musicians, you know others who are busier than you.
They perform more and record more. Sometimes it can be hard to deal with, especially when things are quiet.
When you ask these musicians how they are, they will probably have one of 3 reactions...
Whenever you post on social media, you give to someone else's business. Sure, you need to do it, but you also need to show where people can go to discover more about what you do. That place is your website.
On my homepage (www.thebusinessofmusic.co.uk), you can download a free guide to help you...
Q: Do I avoid posting on facebook because I care too much about what people think who I:
1) don't really know,
2) don't really know me?
A: Who cares?!
About 'Mental Health Awareness'
My musical and creative 'Facebook friends' and... my real friends... If I was in a room with you today I would say the following...
In a world full of so many people, it’s highly unlikely you care about me or what I have to say.
So what makes you think anyone cares about you, or what you have to say?
Don’t walk off the nearest cliff yet though, because… it doesn’t matter.
Make yourself at home.
You only have to matter to a small group of people.
In my last blog ‘The Last Of The Superstar Musicians & Whats In Your Fridge’ I wrote about the end of the superstar era and the new opportunity that is staring us in the face every day.
Today, I‘ll address the specific thing you must accept to enable you to get down to it and stop with your reasons why it’s not what you'd hoped… blah blah excuses.
Do you agree with the following?
'From the perspective of album sales and tickets sold, its safe to say… We will never see another U2, another Bowie, another Michael Jackson, another Beatles'.
Not because there isn’t the talent there. It’s just that for a long time, record labels haven't invested time and money in:
- Developing artists
- Mass marketing.
Investing in prime time TV ads gives little return these days because most of us don’t tune in the way we used to. The only exception perhaps being, major sporting or political events.
When Alice Cooper’s manager Shep Gordon couldn’t afford to advertise an upcoming gig in London, he staged one of many famed outlandish stunts.
A breakdown of a truck in London’s busy Piccadilly Circus, displaying a huge nude photo of the singer with a python hiding his private parts...
The result? Far reaching curiosity and outrage, ticket sales and media attention that arguably no amount of ‘traditional’ marketing would have been able to generate.
Howard Cooper works as a therapist with people (including musicians and performers).
Howard hired me to help him create a strategy for his new podcast "Rapid Change Matters". We also worked on his websites...
Simon Edgoose is a professional musician.
His one thing? He is one of the (if not THE) most in-demand expert in electronic drums.
Until a few years ago he was only working behind the scenes.
As one of my first coaching clients, my task was to get him online...
Adam Goldsmith is one of the most in-demand session Guitarists in the UK today.
So, the challenge with Adam isn't so much getting booked, it was more about having more options.
Unhappy with his existing website, Adam didn't really know where to start.
With very limited time, due to his work commitments, he wanted a site that looked great and provided a platform to showcase his events and his solo projects...
Due to a long break away from the educational scene, triggered by a series of unfortunate events, Billy was away from 'online' for the best part of 10 years.
His new website site is also ready to take payments for physical and digital products along with services if he chooses.
Since launching the new site, Billy is back out doing clinics, blogging and has reactivated his popular forum...
Nicky Griffiths always knew she would one day quit performing on the west-end stage and establish herself as a choreographer and movement director.
Credited with a string of world famous west end shows to her name, she left performing full-time, at the very top of her game.
Having won financial support from DCD (Dancer’s Career Development) Nicky was able to invest in retraining and a ‘re-brand’...
When Anna & Libby Croad contacted me, they had serious issues with how their website was being managed. In fact, they couldn't get in to edit it at all!
Blue Topaz provide Solo and Ensemble String groups for corporate and private events. With recording and performance credits including Adele, Goldie, Craig David, they need to be represented in the appropriate way.