Handing Back Control To Musicians In Business

When Anna & Libby Croad contacted me, they had serious issues with how their website was being managed. In fact, they couldn't get in to edit it at all!

 Anna with Adele at The Royal Albert Hall

Anna with Adele at The Royal Albert Hall

Blue Topaz provide Solo and Ensemble String groups for corporate and private events. With recording and performance credits including Adele, Goldie, Craig David, they need to be represented in the appropriate way.

So... based on the recommendation of another 'tBoM' client I've just completed a fun website design/strategy project for Anna & Libby of Blue Topaz Music.

 Professional Musicians in business, Anna (L) and Libby (R) of Blue Topaz Music

Professional Musicians in business, Anna (L) and Libby (R) of Blue Topaz Music

THE BRIEF:
'CREATE A WEBSITE THAT IS EASY FOR US TO MANAGE'.

It's true to say that, most creatives don't have the time, let alone the passion for creating websites themselves. Time is best spent doing what you do best!

Once a site is up and running, it's imperative your website is easy to update, without having any experience in coding (Zzzzz) or having to pay extra money.

THE NUMBER ONE FRUSTRATION FROM BLUE TOPAZ MUSIC?

BEING ABLE TO UPDATE THEIR SITE WITHOUT STRESS.

The Blue Topaz Music ladies came to me with a lot of copy already written, based on advice from an SEO professional they had already hired.
If I've lost you already, SEO stands for Search Engine Optimisation.

Bottom line? If you write certain things in a certain order, in certain places it makes your website easier to find on search engines (ie: google).

Ever wondered why websites say the same things over and over again, eg: Hire a recording studio in London?... That's writing with SEO in mind.

The danger...

Blue-Topaz-Trio+Rear+View,+Black+Out+City+of+London.jpg

Once you click to visit a site it can be less than enjoyable to read.
However, for the type of business Anna and Libby are running, they do need to get found by new people all the time.

The challenge

Help strike a balance between good SEO and something that is actually interesting and helpful for people who are looking to hire a string ensemble for their important event.

I worked with Blue Topaz Music, creating the design, tweaking language, adding a free download (for prospective clients) and creating a number of bespoke 'How To' videos that mean something to them.

BONUS: A BESPOKE RESOURCE FOR MUSICIANS IN BUSINESS

Just like my other clients, these videos consist of me talking through exactly what I am doing on screen. eg: "How To Update Your Set List" / "How To Add a Video"...

We also included a lead magnet (a free download) enabling potential clients to discover why hiring Blue Topaz is the best choice for live string music.

Blue-Topaz-Music-Strings.jpg
A professional musician with excellent business knowledge, Toby has a wealth of advice for freelance musicians who run their own businesses.
— Anna Croad | Blue Topaz Music | 2017

IF YOU'RE A MUSICIAN LOOKING FOR A NEW SITE OR YOU WOULD LIKE HELP REFRESHING YOUR EXISTING ONE, DROP ME A LINE!

All my clients now get free access to the Business of Music membership website.
A private membership site containing short videos (4-10mins) that help professional musicians/creatives find/attract/create/sell what they do.

Toby Goodman